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Value What The Customer Wants

| December 30, 2013 | 0 Comments

Recently, on my Facebook page, I posted:

“Profit is a reward for satisfying the desire of someone else.” - Harry Browne, from “The Secret of Selling Anything

Sounds pretty simple, doesn’t it? And, it is. But it’s something many don’t realize. Yet, in a free-market based economy, that’s what it all comes down to.

If we desire to have a healthy and profitable business, we must please the marketplace of customer - salesmanconsumers we serve.

This is why Free-Market Capitalism, to the degree it is allowed to exist, by it’s very nature actually benefits the consumer even more than the business person. After all, it’s the consumer who ultimately makes the decision. And he or she says yes only if they value owning the product or service more than the money they are being asked to exchange for it.

Thus, only those business people who are focused on pleasing the consumer will have that healthy and sustainably profitable business.

As Harry said, the secret of success is:

“Find out what people want and help them get it!”

And, to do this, the successful salesperson must recognize that — when it comes right down to it — it’s all about the consumer, not the salesperson.

Your thoughts?



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Category: Lessons From Giving Value in Business

About the Author ()

Bob Burg is an inspirational speaker on topics vital to the success of today’s businessperson. He is a published author, and a founding board member of Club 100, a charitable organization focused on helping underprivileged local area youths. He is an animal lover over and past member of the Board of Directors of Safe Harbor, the Humane Society of Jupiter, Florida. To learn more about him, visit his website,

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